Our takeaways on the importance of content for financial brand recognition from Citywire's Content Marketing Breakfast.Continue reading
As financial email marketers, we spend a lot of time analysing our engagement and conversion metrics as an indicator of the value we provide to subscribers. In this article, we look at how to use email marketing surveys to your advantage.Continue reading
We’re halfway through the year and a lot is happening with email design. In this post we’ll explore the current trends and what could be coming next. Continue reading
While design is focussed on many elements, getting the balance of business goals and the users’ needs is important. This balance is referred to as ‘user-centred design.’ Here is a glimpse into our process when we are designing with the end-user in mind.Continue reading
This month we are celebrating our birthday. After 17 wonderful years in the industry, as a new annual tradition, we thought it would be fun to reflect back on the major events that made us who we are today.Continue reading
Read how to set an engagement scoring system in place and use it to your advantage to knock down department siloes, identify new clients and optimize web pages, emails and content.Continue reading
Google officially announced its major Gmail update that brought with it features like self-destructing emails, the ability to put messages on ‘snooze’ before they’ve even been read, and suggested unsubscribes. What do these powerful new features mean for financial email marketers if anything at all?Continue reading
Event planning can be a challenge if the right processes are not in place, especially if multiple events are being managed at once. Watch our on-demand webinar to hear new trends and best practices for automating your events.Continue reading
The Financial Services industry is always evolving, and change is inevitable – but for marketers, this poses the challenge of keeping up. Read ways to stay afloat in a sea of change, and things financial marketers must consider to stay relevant.Continue reading
Marketing automation may sound complex, time-consuming and heavily reliant on technology and skillsets, but with some thoughtful planning, it can be rather simple to get started. In this post we’ll outline how to set up the essential components of an automated email marketing programme in order to drive positive results.Continue reading