Read what UTM tracking parameters are, what it means to have a taxonomy in place to track website traffic across multiple platforms, and how to best use it in your email marketing campaigns. Continue reading
Learn about PECR, also known as the EU’s Privacy and Electronic Communications Regulations, and what they mean for marketers. Continue reading
We share 10 simple tricks that will help you increase your video marketing engagement.Continue reading
Read the top desired email communications that professional investors actually want to receive and tips on how to best optimise them for better engagement and conversions. Continue reading
Read our takeaways from Citywire's Content Marketing Breakfast, which focused on the importance of content for financial brand recognition.Continue reading
Receiving customer feedback gives marketers an opportunity to easily spot particular issues that repeat over a period of time, and act on them. In this article, we look at how to use email marketing surveys to your advantage.Continue reading
We’re halfway through 2018 and a lot is happening with email design. In this post we’ll explore the current trends and what could be coming next. Continue reading
While design is focussed on many elements, getting the balance of business goals and the users’ needs is important. This balance is referred to as ‘user-centred design.’ Here is a glimpse into our process when we are designing with the end-user in mind.Continue reading
This month we are celebrating our birthday. After 17 wonderful years in the industry, as a new annual tradition, we thought it would be fun to reflect back on the major events that made us who we are today.Continue reading
Read how to set an engagement scoring system in place and use it to your advantage to knock down department siloes, identify new clients and optimize web pages, emails and content.Continue reading