We’ll be attending PAICR’s first ever mini-conferences in Boston and Los Angeles this month as the sole sponsor and keynote speaker – discussing the good, the bad, and the ugly of marketing automation.

Marketing automation is a hot topic these days – and for many good reasons.

It can assist in personalization that will drive better engagement and reduce unsubscribes, save time and resources by automating repetitive tasks and avoiding manual processes – and has been known to easily produce positive results.

But even with all the good, there is the bad.

Many are hesitant to take it on because it seems complicated, or they just don’t know how to get started.

And then there is the ugly.

There are firms that have jumped on the marketing automation band wagon but have made some mistakes along the way.

During the event, attendees will hear our VP of US Sales and Client Success alongside our Group Account Director talk through their experiences with marketing automation, what’s needed for getting started, how everyone’s journey is unique, what should be looked out for – and why marketing automation is not as challenging to kick off as it sometimes may seem. In fact, you may (and probably do) have all the resources you already need to get started.

Panel discussions and case study examples from well-known financial firms such as BNP Paribas, BlackRock, and Eaton Vance will also be run throughout the half-day events.

If you’re in the Boston or Los Angeles area and would like to join us at either mini conference, you can view the agenda and register here. We’d love to see you there.