In 2017, responsive design is no longer a question of “if,” but of “how.” And this rule doesn’t just apply to websites either. Mobile email is constantly on the rise, so if you haven’t hopped on the mobile optimization bandwagon yet, time is running out! 88% of advisors feel that mobile-friendly capabilities could make fund […]Continue reading
For digital marketers, unsubscribes are an inevitable part of the email wooing game. If someone is no longer interested in your content and offers, you have to accept it with an easy heart but certainly not ignore it. It’s important to examine and understand your unsubscribers’ reasoning because ultimately that will help you retain the rest […]Continue reading
66% of financial advisors get 6 or more emails from asset managers per day. 32% get 11 or more. With the increasing clutter in any given asset manager’s inbox, it has become more and more difficult to get your emails noticed. Making your email stand out without coming off as unprofessional or needy can be […]Continue reading
Making sure your company churns out enough emails to look active is no longer ideal; you need results to prove that your emails are being received and read, as well as to create engaging content so your audience doesn’t reach for the dreaded unsubscribe button. But how do you get your emails noticed? How do […]Continue reading
For B2B marketers, you can’t beat the power and versatility of email marketing. It’s practically been around for as long as the internet, but don’t be fooled by it’s age. Email marketing has persisted throughout the years because it really works. In fact, 61% of B2B marketers chose email as the marketing medium that delivers […]Continue reading
Financial advisers (FAs) have the unfortunate mix of busy schedules and crowded inboxes which means they have very little patience for emails that belabor their objective. 64% of Financial Advisers Skim an Email Before Deciding to Delete -StoneShot Digital Marketing Survey 2017 The good news is, as you can tell from the statistic above, most […]Continue reading