You don’t need to be a genius to see that the internet pervades every facet of today’s office environment for the huge majority of professionals.  It is almost inconceivable to think of working life before the first email was sent (although episodes of Mad Men, with the typewriters, cigarette smoke and whiskey glasses provide an entertaining reminder).

However, even with the plethora of internet tools available – ranging from cloud software to social media – email has emerged as the most important tool for office workers.

Pew Research surveyed 1,066 internet users and asked workers about the role of digital technology in their professional lives.Pew Research image1

61% of working internet users stated that email was
‘very important’ to doing their job.

While it may seem obvious that email is the lifeblood for many organisations, it should be commended for enduring many threats. From hacking, phishing and spam filters, email seems to have stood the test of time.

With the continued growth of social media, some have suggested that email marketing may be replaced as the most common business communication tool. However, as it stands, email remains strongly embedded in people’s working lives.

Participants in the survey were also asked if internet tools had made them more or less productive.  Only 7% of those surveyed believed they made them less productive. 46% said that it had made no difference, and 46% said that internet tools had, in fact, made them more productive.Pew Research Image 2

Workers say that in addition to increasing the number of hours they work, online tools also allow them more flexibility and 51% of those surveyed said that their networking opportunities also improved.

With email playing such a significant role in working life, companies need to ensure their email marketing campaigns are effective, timely and are reaching a relevant audience.
StoneShot can help you with all elements of email marketing and keep you abreast of trends and technology. For ideas for your email marketing strategy get in touch at