The 2016 CES was a 1980 sci-fi writer’s dream come true. With the nostalgic return of the Super 8, a series of robotic butlers, and seemingly countless ways to “Smart” up your home, it’s finally starting to feel like the future really is now.

But what do these innovations mean for those of us in the digital marketing world? We’ve chosen three of the most prevalent themes CES 2016, and discussed how they could affect the current marketing practices.

1. Virtual/Augmented reality

In the past few years, marketers have been challenged with building content and gauging interaction on a burst of new devices. From smaller, smaller, and then suddenly larger phones, and wearables, it’s been no easy feat to keep up.

But with Oculus announcing an actual ship date for Rift (late March if anyone’s asking), their competitors are pushing VR from niche gaming to mainstream. Open source VR devices like Google Cardboard are making immersive tech more accessible, opening up new ways of marketing previously only dreamed of. Maybe it’s time to start thinking in a new dimension.

2. Smart homes

The age of the smart home has really changed the way we look at household chores. A greater impetus has been placed on how technology can be integrated with the modern consumers’ lifestyle. So much so you can check your emails whilst grabbing a carton of milk from the fridge. Samsung revealed a host of new appliances, including the smart fridge with a gigantic built-in touchscreen. Homeowners really are enjoying more convenience and comfort than ever.

3. Cheaper PCs

We really do mean cheaper. Mini-PCs like CHIP with a $9 price tag make it one of the cheapest yet most versatile pieces of technology on display at CES this year. With a growing number of affordable options out there, the internet is available to more regions around the world. Which we think is great news.