As of last April, Google Chrome has surpassed the long-time champion of the internet browser market, Internet Explorer, in total users. That lead still persists to this day, as Google Chrome is currently dominating the market with a 59% share.
This shift in popularity could be for a number of reasons, not the least of which would be the extensive Google Chrome Web Store, which has a ton of amazing extensions you can easily add to your browser at no cost to make your web browsing experience easier and more enjoyable.
Regardless of whether you use Chrome, Mozilla FireFox, or MS Edge (Internet Explorer’s far superior successor), there are plenty of browser extensions just waiting to be utilized by financial marketers to make their daily tasks easier.
Here’s what we think are the most useful browser extensions for financial marketers on Chrome, Firefox and Edge.
Link: Email Hunter
Description: When you’re prospecting, looking for your dream client’s contact info, Email Hunter is invaluable. It not only finds email addresses on any page instantly, it collects and saves them in the app’s convenient drop-down window so you can build lead lists straight from your browser. Works especially well with Linkedin.
Description: Ever have industry colleagues reach out to you on your Gmail account? If so, this tool helps you identify them immediately by pulling the pertinent info from their Linkedin profile directly into a sidebar of the email. Comes in handy if you’re not great with remembering names.
Description: Not getting enough organic search traffic? Perhaps it’s time to optimize your Search Engine Optimization (SEO). With the Moz toolbar, you can do a complete audit on your site’s SEO identifying things like keywords (or lack thereof) and Followed, No-Followed, External, or Internal links. You can also gauge your search engine ranking probability with the Page Authority and Domain Authority tools.
Description: Have old content but don’t have the time to comb through it to make sure all the links still work? Maybe you just want to give your new landing page one final check to ensure there are no dead links. Either way, Link Miner scans and identifies every link on a given web page, letting you know which ones work and which don’t.
Link: Window Resizer
Description: The perfect companion for the financial marketer who wants to ensure that their email or web page is fully responsive, Window Resizer lets you adjust the shape of your browser window to any size. It comes standard with the sizes of the most popular devices on the market, but it also lets you enter your own dimensions if you’re feeling adventurous.
Description: If you want to know when a web page has been updated but you’re tired of hitting the refresh button over and over, this incredible tool will watch the page for you and email you when it has been updated. This has a number of uses and comes in handy when you need to know when a white paper has been updated but you have other work to focus on.
Description: A must-have for anyone writing online content, Grammarly is the ultimate spelling and grammar checker and can even detect context to recommend the perfect synonym right when you need it.
Description: For any financial marketer working in the social space, this tool is for you. RiteForge automatically finds the best keywords in your post and hashtags them for you to maximize your reach. It also shortens links so you can make the most out of your tweets!
Description: The Office Online extension lets you access and edit all of your MS Office files straight from your browser wherever you are.
Description: Whether your work environment is too loud or too quiet, Noisli helps you get your noise level just right with its customizable ambient sound options. It’s perfect for when you need to shut out the world and focus on planning your next event.
Description: Sort of like a more interactive bookmarks bar, Pocket lets you store any web page to view at a later date. Whenever you don’t have time to read an article that sounds interesting, click the Pocket tab on your browser and you can access it at any time.
Description: This handy tool that speeds up your browser by reducing web trackers and eliminating excess clutter.
Description: Reader essentially puts the design of a web page in your hands by letting you change the font, size, color, and alignment of the text on the page so you never have to deal with poorly designed websites again.
Description: This tool is ultra convenient for when you need to jot down a password or a set of numbers quickly. When you click it on your browser it pops up on the side and essentially acts as a sticky note. The best part is it automatically saves everything you put in there so you can access it anytime you come back to FireFox.
Description: Ever click on an email link on a website and it brings up the wrong email service provider? With MailtoWebmails, you can customize how and where your mailto: links open up.
Description: A straightforward but extremely useful tool that allows you to take a screenshot of the whole screen, the window you’re in, or just a portion of the page.
For other helpful tips and tricks to maximize your financial marketing efforts, check out these articles: