Outsourcing is a concept that has been thrown around a lot in the past few decades. But there are still some common misconceptions out there, none more than in the digital marketing space. One of them being that outsourcing is a ‘one size fits all’ solution. You outsource everything or nothing at all. Here at StoneShot, we believe the solution comes in all different shapes and sizes. Why? Because your requirements do too.

Outsourcing can provide a host of benefits, which is why companies, from boutique fund providers to global investment banks are jumping on the bandwagon.

Cost & Flexibility

Speaking of misconceptions, it is often assumed that you have to be a large company in order to achieve substantial savings on labour costs and related expenses. You’d be forgiven for thinking so, but it simply isn’t the case. Outsourcing as few as five seats can save you approximately 40% of costs spent on having someone do the job in house.

But flexibility also presents a number of savings. Salaries, benefits, National Insurance and payroll taxes all come with recruitment. Not to mention the equipment and office space requirements. The true cost of hiring someone is said to be twice the salary they are paid. So why not just pay for the resource you use and eliminate the cost of ownership?

Efficiency & Speed

Gone are the days where stacks of coffee-stained paperwork are part of the furniture in finance and accounting departments. Well, almost. Companies have turned to outsourcing to streamline processes and avoid bottlenecks. Resources you can outsource often take centre stage in contingency plans too. It’s crucial having means to rely on when faced with high demands without compromising your delivery.

Quicker turnaround times can also be achieved externally over in house. Take for example an instance where you have 10,000 client brochures to print. Assigning this to a printing company as opposed to the ‘10 sheets a minute’ office printer, that was top-of-the-range 10 years ago, is much more time efficient.

Skills & Expertise

Remember the phrase ‘two heads are better than one’? Well this couldn’t be more true with outsourcing. Having access to skills you don’t have in house, or skills that are more advanced, can prove to be invaluable.

The StoneShot approach 

Our outsourcing services have been helping investment managers get better email marketing results since 2001. We understand your clients, your business and the industry.

We’ve already labelled flexibility as a key benefit of outsourcing, but at StoneShot we pride ourselves in taking on any task, at any time. So we thought it was worth another mention!

We understand your campaign requirements can change at any moment, often minutes before the send button is pressed. So our skills and expertise are on demand, as and when you need them.

Unique insights

As a digital marketing agency specialising in financial services and working with over 65 fund providers across the globe, you’re in safe hands. Our 14 years of experience in this niche environment means we know exactly what to look out for when it comes to your campaigns, even the little details that may otherwise get overlooked.

Working with fund providers, boutiques platforms and private banks on diverse campaigns, we can take a more holistic approach to any marketing challenge. Our clients of course know their audience best, but sending over 30 million emails to financial advisers each year means you can rely on us for deeper insights and tangible solutions.

Specialist skills

Our insights and solutions stem from our specialised knowledge in the digital marketing space. We live and breathe it. Our skills and expertise in marketing and technology are here not just for new developments, but for scaling up your existing projects or just for some good old-fashioned advice. We’ve answered questions from how long a subject line should be to how far a client will drive for to attend an event.

The integrated approach

We’ve found one of the most significant benefits that unique experience brings to the table is seamless integration. We can roll on and off projects for our clients instantaneously, taking away the risk of project flow disruption. This is a common challenge when outsourcing to firms that cover a number of industries and audiences. We can slot in and pick up tasks with little direction and ensure the desired tone, style, personality, whatever it may be, comes across in our work. It’s all in the detail.

Shaping the solution to your requirements

Everything we do is bespoke to your business. We can stretch, strain and squeeze our specialist resources to mould the outsourcing solution that specifically fits your requirements and objectives.

If you would like to know more about how our technology, services and insight can improve your email marketing results, please get in touch at support@stoneshot.com.