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Home » Trends (Page 2)
Trends

Content Marketing in Asset Management: A Year in Review and a Look Ahead

Courtney McQuade / December 20, 2017
Content marketing in Asset Management 2017
In content marketing, what is more important – the message or the technology that serves up the message? The technology is getting incredibly sophisticated, […]Continue reading
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Trends

Is Fund Document Distribution Dead?

Adele Baltuoniene / September 19, 2017
FAs distribute fund documents
The distribution of fund documents, such as KIIDs and fund fact sheets, has always been one of the key concerns for asset managers. With […]Continue reading
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Trends

3 Graphs That Epitomize Email Marketing in 2017

Will Albrecht / July 10, 2017
Graph
Now that we’ve pushed past the halfway point of 2017, there are a few trends in email marketing that have become overwhelmingly clear. A […]Continue reading
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Trends

[Infographic] 5 Reasons Email is Your Marketing Superpower

Hristina Mangelova, Uri Fintzy and Will Albrecht / May 10, 2017
stoneshot super hero
For B2B marketers, you can’t beat the power and versatility of email marketing. It’s practically been around for as long as the internet, but […]Continue reading
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Trends

[Infographic] Email List Spring Cleaning

Will Albrecht and Uri Fintzy / May 3, 2017
List cleaning
Spring cleaning is a tradition that has a murky past. Some believe it stems from the Iranian practice of “khooneh tekouni” which translates to “shaking […]Continue reading
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Trends

Inbound Marketing: Financial Edition

Hristina Mangelova / February 15, 2017
financial inbound marketing
You’ve read tons of articles on email, content and social media marketing. You know to make your emails responsive, to write well-researched content and […]Continue reading
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Trends

Mobile Friendly or Mobile Responsive?

Gavin John / December 21, 2016
using mobile phone at an airport
Mobile email usage in the past 5 years has skyrocketed, challenging desktop email usage and emphasizing the importance of a mobile-first approach to designing your […]Continue reading
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Trends

Digital Marketing in the Year 2020

Hristina Mangelova and Will Albrecht / December 13, 2016
Marketing in 2020
The rate of innovation in the digital marketing industry has never seen as large a boom in innovation as it has in the past 5-10 […]Continue reading
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Trends

Content Marketing for the Financial World

Hristina Mangelova / December 6, 2016
Content Marketing is King
Content marketing is vital across all businesses, and the financial sector is no exception. Social media channels and blogs are always buzzing about content’s […]Continue reading
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Trends

6 Tips for Email Marketing Success During the Holidays

Will Albrecht / November 15, 2016
digital marketing during the holiday season
‘Tis the season of giving so, since the festive season draws ever closer, we thought it was fitting to share our top tips on […]Continue reading
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