For digital marketers, unsubscribes are an inevitable part of the email wooing game. If someone is no longer interested in your content and offers, you have to accept it with an easy heart but certainly not ignore it. It’s important to examine and understand your unsubscribers’ reasoning because ultimately that will help you retain the rest […]Continue reading
For B2B marketers, you can’t beat the power and versatility of email marketing. It’s practically been around for as long as the internet, but don’t be fooled by it’s age. Email marketing has persisted throughout the years because it really works. In fact, 61% of B2B marketers chose email as the marketing medium that delivers […]Continue reading
There’s no denying that people would rather see a personalized marketing email than a generic one. It’s one of those things that seems so obvious and straightforward that you don’t even think about it until someone points it out. But more and more marketers are increasing their investment into personalization technology without ever stopping to […]Continue reading
Continuing off of our basic guide to email personalization last week, we’ve compiled some additional personalization techniques that require a bit more effort to implement but will put you in a much better position with your target audience. The more familiar your messaging is with your target audience’s predilections, the more they are apt to […]Continue reading
Nobody enjoys calling a business and having to speak to an automated answering machine. It’s slow, often ineffective, and forces you to endure a seemingly endless amount of Bossanova hold music.  So why wouldn’t the same principle apply with your digital marketing? When your clients and prospects feel like there’s a robot on the other […]Continue reading