Email Marketing

Why Responsive Email Design is More Important Than Ever

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Mobile friendly communication is important for financial advisors
Digital trends are indicating a general shift away from desktops and laptops. However, the financial services industry is still heavily dependent on traditional browsing devices like desktops and laptops. Many argue that a “mobile first approach” is not that important in our industry. Our Digital Marketing Survey has revealed just how competitive an advisor’s inbox […]Continue reading
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Email Marketing

Email Marketing 201: Launching a Campaign

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knowledge
Picking up where we left off in our Email Marketing 101 guide, it’s time to talk about creating and distributing email marketing campaigns. With these two guides combined, you’ll have the knowledge you need to start sending effective email marketing campaigns in no time! Campaign Building Once you’ve completed and agreed on the campaign brief with […]Continue reading
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Email Marketing

Email Marketing 101: The Basics

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Information
With how quickly email marketing technology advances these days, we often find ourselves focused on the stream of new, shiny tech that is just hitting the market. This spotlight on the cutting edge is fascinating to us since we’re inundated with all things email marketing, however, we sometimes lose sight of those with a cursory […]Continue reading
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Email Marketing

Intro to StoneShot DNA

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SS DNA
It’s a well-known fact that email marketing is one of the most effective channels to reach your target audience, especially for those with a B2B business model. But, thanks to the ubiquity of email marketing, the competition for your audience’s attention is at an all-time high. The real key to getting through to your email […]Continue reading
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Email Marketing

Click Just Got Personal

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CDS
As we grow and evolve as a company, our suite of marketing tech grows and evolves with us, which can afford us some exciting opportunities to improve. One such opportunity, in the form of StoneShot DNA, is henceforth revolutionizing the way we send out our Click newsletter to our loyal readers. The person who coined […]Continue reading
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Email Marketing

How to Create the Perfect Call to Action

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CTA
According to our research, financial advisors are becoming increasingly discerning when it comes to what kinds of emails they will engage with. Every detail counts a little more than it used to and it can often be difficult to ascertain which specific aspects of your emails advisors hold in highest esteem. In our Digital Marketing […]Continue reading
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Email Marketing

Responsive Emails: Four Steps to Mobile Success

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responsive email design
In 2017, responsive design is no longer a question of “if,” but of “how.” And this rule doesn’t just apply to websites either. Mobile email is constantly on the rise, so if you haven’t hopped on the mobile optimization bandwagon yet, time is running out! 88% of advisors feel that mobile-friendly capabilities could make fund […]Continue reading
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Email Marketing

The Bright Side of ‘Unsubscribe’

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scared of unsubscribe
For digital marketers, unsubscribes are an inevitable part of the email wooing game. If someone is no longer interested in your content and offers, you have to accept it with an easy heart but certainly not ignore it. It’s important to examine and understand your unsubscribers’ reasoning because ultimately that will help you retain the rest […]Continue reading
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