There’s no denying that people would rather see a personalized marketing email than a generic one. It’s one of those things that seems so obvious and straightforward that you don’t even think about it until someone points it out. But more and more marketers are increasing their investment into personalization technology without ever stopping to […]Continue reading
Continuing off of our basic guide to email personalization last week, we’ve compiled some additional personalization techniques that require a bit more effort to implement but will put you in a much better position with your target audience. The more familiar your messaging is with your target audience’s predilections, the more they are apt to […]Continue reading
Nobody enjoys calling a business and having to speak to an automated answering machine. It’s slow, often ineffective, and forces you to endure a seemingly endless amount of Bossanova hold music.  So why wouldn’t the same principle apply with your digital marketing? When your clients and prospects feel like there’s a robot on the other […]Continue reading
Cyber security has become an increasingly important topic in the modern world since more and more people are willingly giving up all of their personal information to social media sites like Facebook, and even the president of the United States recently used an unsecured cell phone to illuminate classified documents in full view of a […]Continue reading
If you’re looking to start your year with a fresh outlook on your email marketing strategy, it’s best to get back to the basics. With that in mind, establishing the foundation of your email strategy with the 7 tenants of the Federal Trade Commission’s CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act is […]Continue reading