Plain text emails are universally accepted and understood by everyone, and while often seen as a last-minute, auto-generated addition to your campaign, when used correctly, they can play a significant role in your marketing ROI. In this post, we’ll outline considerations for optimising your plain-text efforts, and common questions and benefits of using this type of email in your marketing strategy.Continue reading
Have you ever thought your email marketing processes can be easier? Chances are you are right.  High level of sensitive data, adherence to numerous compliance and legal guidelines, the necessity of accurate and seamless information flow across the business – all that adds up to the complexity of the financial services industry. The consumption of […]Continue reading
Transport Layer Security (TLS) is a protocol for privacy and data integrity between two communicating applications. Its encryption and endpoint identity verification establish a secured connection between two networks. It’s the most widely spread security protocol and its used by a wide array of applications, including web browsers, requiring a secure data exchange. There have […]Continue reading