Social media is not the future; social media is right now. It’s not new anymore, it’s now a standard part of every sales and marketing strategy in every industry. Its primary purpose is to build brand awareness, foster engagement, and ultimately uncover and convert potential sales opportunities. It’s the perfect platform to connect with prospects, […]Continue reading
Marketers working in financial services need to provide results as well as meet various compliance regulations. Email marketing is an incredible tool that reaches your clients quickly, at a scale and it provides real-time tracking. To drive higher client engagement in your next email campaign, follow the 5 steps below. 1:1 Relationships Are Essential Asset […]Continue reading
66% of financial advisors get 6 or more emails from asset managers per day. 32% get 11 or more. With the increasing clutter in any given asset manager’s inbox, it has become more and more difficult to get your emails noticed. Making your email stand out without coming off as unprofessional or needy can be […]Continue reading
Making sure your company churns out enough emails to look active is no longer ideal; you need results to prove that your emails are being received and read, as well as to create engaging content so your audience doesn’t reach for the dreaded unsubscribe button. But how do you get your emails noticed? How do […]Continue reading
Financial advisers (FAs) have the unfortunate mix of busy schedules and crowded inboxes which means they have very little patience for emails that belabor their objective. 64% of Financial Advisers Skim an Email Before Deciding to Delete -StoneShot Digital Marketing Survey 2017 The good news is, as you can tell from the statistic above, most […]Continue reading