Marketers should always be looking for ways to improve how they execute campaigns. Read when it's time to upgrade your marketing automation platform.Continue reading
There are so many factors to consider when launching an email campaign – Will it scale properly? Will I be noticed in a crowded inbox? What will the engagement be like? etc. – but whether or not it will even reach your client’s inbox shouldn’t be included on that list. Luckily for financial marketers, 94% of emails […]Continue reading
From a general lack of social media presence to missing social media buttons in emails, it is far too often that social media is overlooked in financial digital marketing. It is often thought social media really has no place in a financial digital marketing strategy so it is largely an afterthought or, at best, social media links and promotions […]Continue reading
The tech world was saddened following the news of Ray Tomlinson’s death last month, the American programmer widely credited with inventing network electronic email and choosing the ‘@’ sign to connect usernames with destination addresses. Today, as we find ourselves longing for the latest bit of technology at every turn, we ask, “Where did it […]Continue reading
Bringing copy to life for brands in the travel or entertainment business is one thing. But what if you’re a fund provider presenting the latest developments in fixed income or a multi-asset class? The challenge is far greater. Not just because you can’t converse about tropical holiday destinations or the latest Oscar nominations, but because […]Continue reading
Marketers are all too aware that the path to a client’s inbox is a treacherous one. Spam traps, blacklisting, blocking, bulking and IP reputation have likely affected your email campaign performance at some point. So here are some tips to navigate your way around the deliverability potholes you may face, keeping you firmly on track […]Continue reading
It’s that time of year again when we vow to adopt healthier lifestyles and set new and ambitious objectives for the 12 months that lie ahead. So we’ve come up with some New Year’s resolutions for seasoned email marketers to attempt, none of which involve a treadmill. Phew.Continue reading
With the New Year fast approaching, we take a look at the key digital marketing trends that will influence the financial services industry in 2016. Mobile activity and social media were big talking points this year, but how will these progress in 2016? Is data set to become the digital powerhouse? Where is content heading? […]Continue reading
Your clients rely on fund documentation, such as KIIDs, factsheets and prospectuses, to meet their legal requirements and help their clients make investment decisions. Safe to say this is important stuff. Problem is, our research revealed that only 7% of advisors are getting the documentation they need in the way they want it. So we […]Continue reading
We may not be neuroscientists, but as email marketers we know a thing or two about human behaviour when it comes to the inbox. In this feature, we explore what makes a financial adviser tick, so you can convert that all important email click.Continue reading