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News, thoughts, and insights for financial marketers

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Home » Articles posted by Will Butcher
Marketing Automation

When Is the Right Time to Upgrade Your Marketing Automation Platform

Will Butcher / July 30, 2019
Marketers should always be looking for ways to improve how they execute campaigns. Read when it's time to upgrade your marketing automation platform.Continue reading
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Customer Experience

The Financial Marketer’s Guide to Maximizing Email Deliverability

Will Butcher and Will Albrecht / September 11, 2017
email deliverability
There are so many factors to consider when launching an email campaign – Will it scale properly? Will I be noticed in a crowded inbox? What […]Continue reading
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News

Social Media: Beyond the Hashtag

Hristina Mangelova and Will Butcher / November 28, 2016
hashtag social media
From a general lack of social media presence to missing social media buttons in emails, it is far too often that social media is overlooked in […]Continue reading
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News

The Origins of the Email

Will Butcher / April 20, 2016
nomad and a computer
The tech world was saddened following the news of Ray Tomlinson’s death last month, the American programmer widely credited with inventing network electronic email […]Continue reading
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Customer Experience

Financial Content Doesn’t Have to Be Boring

Will Butcher / February 17, 2016
interesting financial content
Bringing copy to life for brands in the travel or entertainment business is one thing. But what if you’re a fund provider presenting the […]Continue reading
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Analytics

Navigating Around the Deliverability Potholes

Will Butcher / January 20, 2016
a pothole on the road
Marketers are all too aware that the path to a client’s inbox is a treacherous one. Spam traps, blacklisting, blocking, bulking and IP reputation […]Continue reading
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Trends

New Year’s Resolutions for Email Marketers

Will Butcher / January 20, 2016
cheers with champagne
It’s that time of year again when we vow to adopt healthier lifestyles and set new and ambitious objectives for the 12 months that […]Continue reading
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Trends

Digital Marketing Trends to Look out for in 2016

Will Butcher / December 16, 2015
2016
With the New Year fast approaching, we take a look at the key digital marketing trends that will influence the financial services industry in […]Continue reading
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Marketing Automation

A Smart Way for Fund Managers to Distribute Fund Documents

Will Butcher / December 16, 2015
finding your documents
Your clients rely on fund documentation, such as KIIDs, factsheets and prospectuses, to meet their legal requirements and help their clients make investment decisions. […]Continue reading
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Trends

What Makes Financial Advisers Tick, and Click

Will Butcher / September 16, 2015
the psychology of email marketing
We may not be neuroscientists, but as email marketers we know a thing or two about human behaviour when it comes to the inbox. […]Continue reading
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