Marketers should always be looking for ways to improve how they execute campaigns. Read when it's time to upgrade your marketing automation platform.Continue reading
There are so many factors to consider when launching an email campaign – Will it scale properly? Will I be noticed in a crowded inbox? What […]Continue reading
From a general lack of social media presence to missing social media buttons in emails, it is far too often that social media is overlooked in […]Continue reading
The tech world was saddened following the news of Ray Tomlinson’s death last month, the American programmer widely credited with inventing network electronic email […]Continue reading
Bringing copy to life for brands in the travel or entertainment business is one thing. But what if you’re a fund provider presenting the […]Continue reading
Marketers are all too aware that the path to a client’s inbox is a treacherous one. Spam traps, blacklisting, blocking, bulking and IP reputation […]Continue reading
It’s that time of year again when we vow to adopt healthier lifestyles and set new and ambitious objectives for the 12 months that […]Continue reading
With the New Year fast approaching, we take a look at the key digital marketing trends that will influence the financial services industry in […]Continue reading
Your clients rely on fund documentation, such as KIIDs, factsheets and prospectuses, to meet their legal requirements and help their clients make investment decisions. […]Continue reading
We may not be neuroscientists, but as email marketers we know a thing or two about human behaviour when it comes to the inbox. […]Continue reading