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News, thoughts, and insights for financial marketers

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Analytics

Using Data to Target Intermediaries on Social Media

Susie Winstanley / March 16, 2016
data targeting
At StoneShot, we recently came across an interesting piece on Fourth Source about data being at the heart of content marketing in 2016. It highlights […]Continue reading
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News

CES 2016: The Future is Now

Susie Winstanley / January 20, 2016
CES 2016 fair
The 2016 CES was a 1980 sci-fi writer’s dream come true. With the nostalgic return of the Super 8, a series of robotic butlers, […]Continue reading
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News

Apple Pay arrives in the UK

Susie Winstanley / July 15, 2015
apple pay in the UK
From this week you’ll be able to use your iPhone 6 or Apple Watch to pay wherever there’s infrastructure to support it. It’ll work […]Continue reading
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News

Six brilliant things the Internet of Things could mean (and one silly thing it probably won’t)

Susie Winstanley / May 21, 2015
the Internet connections
Let’s get the silly thing the Internet of Things (IoT) probably won’t improve out of the way first. The Internet of Things probably won’t […]Continue reading
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News

Better-integrated tweets are back in Google search and why that’s a lesson for us all

Susie Winstanley / May 21, 2015
twitter bird
Soon, tweets will begin to show up in mobile Google searches (and they’ll begin to show up in desktop searches a bit later), just […]Continue reading
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News

Want to communicate more effectively by email? Try a new app called Crystal

Susie Winstanley / May 21, 2015
crystal
Do you try to talk to people in their own language? I suppose we all try to, whether consciously or subconsciously. But a new […]Continue reading
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Event Management

A little insight into US advisor events

Susie Winstanley / May 21, 2015
US advisor event ideas
We have recently completed some advisor research and are keen to share some of the findings with you. We spoke to 169 US advisors […]Continue reading
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Event Management

Are you inviting the right people to your events?

Susie Winstanley / May 20, 2015
who is going to your events?
Which advisers are you inviting to your investment events? Are they the people most likely to come? Are you continually asking the same people […]Continue reading
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Marketing Automation

Marketing automation: a wise investment for fund managers?

Susie Winstanley / April 15, 2015
marketing automation robot hand
What is marketing automation? Why is it such a hot topic? Marketing automation is, quite simply, the act of automating your marketing communications with […]Continue reading
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News

Google will penalise you if your website isn’t responsive

Susie Winstanley / March 18, 2015
In the age of the smartphone we have previously reported on the importance of your online presence (including emails) being responsive and working perfectly […]Continue reading
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