Susie Winstanley, Author at StoneShot Blog

Marketing Analytics

Using Data to Target Intermediaries on Social Media

Susie Winstanley / March 16, 2016

At StoneShot, we recently came across an interesting piece on Fourth Source about data being at the heart of content marketing in 2016. It highlights the problem that all marketers, including fund marketers, face these days. Getting their brand and messaging noticed amidst the overcrowded world of smartphones, devices and ad blockers. They argue that not […]Continue reading

News

CES 2016: The Future is Now

Susie Winstanley / January 20, 2016

The 2016 CES was a 1980 sci-fi writer’s dream come true. With the nostalgic return of the Super 8, a series of robotic butlers, and seemingly countless ways to “Smart” up your home, it’s finally starting to feel like the future really is now. But what do these innovations mean for those of us in […]Continue reading

News

Apple Pay arrives in the UK

Susie Winstanley / July 15, 2015

From this week you’ll be able to use your iPhone 6 or Apple Watch to pay wherever there’s infrastructure to support it. It’ll work thanks to the near field communication (NFC) chip in the phone – and you’ll just hold your phone near a reader, in the same way as you do with contactless payments now.Continue reading

News

Six brilliant things the Internet of Things could mean (and one silly thing it probably won’t)

Susie Winstanley / May 21, 2015

Let’s get the silly thing the Internet of Things (IoT) probably won’t improve out of the way first. The Internet of Things probably won’t stop the use of buzz phrases, such as the Internet of Things.Continue reading

News

Better-integrated tweets are back in Google search and why that’s a lesson for us all

Susie Winstanley / May 21, 2015

Soon, tweets will begin to show up in mobile Google searches (and they’ll begin to show up in desktop searches a bit later), just like the good old days before 2011, when Twitter asked Google to pay for access to its ‘firehose’ and Google said ‘no’.Continue reading

News

Want to communicate more effectively by email? Try a new app called Crystal

Susie Winstanley / May 21, 2015

Do you try to talk to people in their own language? I suppose we all try to, whether consciously or subconsciously. But a new tool called Crystal takes adopting someone else’s communication style to the next level, to create, as its marketing copy says, ‘healthier, more productive’ communication.Continue reading

Event Management

A little insight into US advisor events

Susie Winstanley / May 21, 2015

We have recently completed some advisor research and are keen to share some of the findings with you. We spoke to 169 US advisors as part of our Digital Marketing Survey and one of the most interesting things we discovered was this: 91% of advisors said they choose which events to attend on the basis […]Continue reading

Event Management

Are you inviting the right people to your events?

Susie Winstanley / May 20, 2015

Which advisers are you inviting to your investment events? Are they the people most likely to come? Are you continually asking the same people to travel long distances? Could you make your invitation list even smarter? We spoke to 520 UK advisers as part of our Digital Marketing Survey and one of the most interesting […]Continue reading

Email Marketing

Marketing automation: a wise investment for fund managers?

Susie Winstanley / April 15, 2015

What is marketing automation? Why is it such a hot topic? Marketing automation is, quite simply, the act of automating your marketing communications with software. And the reason everyone’s talking about it is just as straightforward – because you can use it to unify your sales and marketing efforts and get the right message to […]Continue reading

News

Google will penalise you if your website isn’t responsive

Susie Winstanley / March 18, 2015

In the age of the smartphone we have previously reported on the importance of your online presence (including emails) being responsive and working perfectly on whichever device you view them on. Continue reading

News, thoughts, and insights for financial marketers

Using Data to Target Intermediaries on Social Media

CES 2016: The Future is Now

Apple Pay arrives in the UK

Six brilliant things the Internet of Things could mean (and one silly thing it probably won’t)

Better-integrated tweets are back in Google search and why that’s a lesson for us all

Want to communicate more effectively by email? Try a new app called Crystal

A little insight into US advisor events

Are you inviting the right people to your events?

Marketing automation: a wise investment for fund managers?

Google will penalise you if your website isn’t responsive

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