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News, thoughts, and insights for financial marketers

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Trends

How an Idea for Promoting an Innovative Fund Turned into an Award-Winning Campaign

StoneShot / November 26, 2019
StoneShot is proud to congratulate BNP Paribas Asset Management on its recent Best Brand – Commercial award win at Credit Strategy’s Lending Awards.Continue reading
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Customer Experience

How Financial Marketers can Drive Revenue in the Attention Economy

StoneShot / October 7, 2019
In our post we explore how to use personalization to earn valuable currency in what's know as the 'attention economy.'Continue reading
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News

StoneShot Hosts its Third Annual ‘World’s Biggest Coffee Morning’

StoneShot / September 27, 2019
StoneShot took part in it's third-annual Word’s Biggest Coffee Morning – an event to raise donations for emotional, physical, and financial cancer support. Continue reading
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Analytics

CRM: The Heart and Soul of the Digital Ecosystem

StoneShot / June 20, 2019
In today’s world, the CRM is often the pulse and blood line of an organization. Read tips to take your CRM capabilities to the next level within your firm.Continue reading
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Analytics

State of Financial Services Marketing Report: Email 2019

StoneShot / June 12, 2019
In our State of Financial Services Marketing report on email, we provide helpful ways for you to keep your marketing emails competitive.Continue reading
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News

StoneShot Celebrates 18 Years

StoneShot / May 9, 2019
This month we are celebrating our 18th birthday. Take a journey down memory lane with us as we reflect how we got to be the brand we are today. Continue reading
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Customer Experience

Moving from Campaigns to Conversations

StoneShot / March 19, 2019
In this post we lay out areas where data can help provide a more individualized journey for your audience and examples of how the workflows could look.Continue reading
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Marketing Automation

Marketing Automation: Common Pitfalls and How to Overcome Them

StoneShot / September 27, 2018
Here’s what you should know when trying to implement marketing automation in your organization, and key tips for overcoming common pitfalls.Continue reading
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Marketing Automation

Join us for a Talk on Marketing Automation at PAICR’s Mini-Conferences

StoneShot / September 13, 2018
We’ll be a sponsor and keynote speaker at PAICR's mini-conferences – discussing the good, the bad, and the ugly of marketing automation.Continue reading
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User Updates

What’s New in StoneShot: Advanced Campaign Reporting Features

StoneShot / September 7, 2018
Our latest reporting features include customizable dashboards, scheduled email reports, external document export, and industry benchmarking options.Continue reading
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