News, thoughts, and insights for financial marketers

There is no doubt that events have been one of the marketing channels that has been greatly affected by COVID-19. Here are some insights on how some of our clients see events evolve both during and after the pandemic. Webinars are suddenly popular Most financial services clients recognize the value of in-person meetings and live […]Continue reading

Whilst we have seen email marketing (See our blog Marketing Trends Amidst COVID-19) changes based on quantitative data during COVID-19, we have also spoken to a few of our clients to see the ways in which their marketing has changed amidst the pandemic. In a nutshell, there has been a greater focus on meeting stakeholder […]Continue reading

As the pandemic sweeps through the world, here are the changes our clients have seen in their email marketing activity from January to March 2020. Timeliness is a trend Due to fast changing market activity and frequent important announcements that drive it, we have seen a 40% increase in emails sent since the start of […]Continue reading

COVID-19 has no doubt impacted the way we interact and communicate with our clients, so we have compiled some useful tips. Adapt your email marketing tactics to the situation Email can be an efficient tool to communicate when time is of the essence. However, the way in which you use this medium can differ in […]Continue reading