Email Marketing

‘Plain Text’ Email Still Has a Lot Going for It… Here’s Why

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Plain text emails are universally accepted and understood by everyone, and while often seen as a last-minute, auto-generated addition to your campaign, when used correctly, they can play a significant role in your marketing ROI. In this post, we’ll outline considerations for optimising your plain-text efforts, and common questions and benefits of using this type of email in your marketing strategy.Continue reading
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