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News, thoughts, and insights for financial marketers

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Analytics

Beat the Bounces!

Martin Fox / September 14, 2015
Bounces are a pest. You’ve spent hours meticulously designing and building your email and perfecting your subject line only to find 10% of the […]Continue reading
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Analytics

The Win-Win Outcome of Good Data Segmentation

Martin Fox / June 12, 2014
marketing email trends of 2015
Data is one of your most important resources, but maintaining its accuracy can take up many hours of your working week. Numerous spreadsheets and […]Continue reading
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