Email Marketing

Responsive Emails: Four Steps to Mobile Success

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responsive email design
In 2017, responsive design is no longer a question of “if,” but of “how.” And this rule doesn’t just apply to websites either. Mobile email is constantly on the rise, so if you haven’t hopped on the mobile optimization bandwagon yet, time is running out! 88% of advisors feel that mobile-friendly capabilities could make fund […]Continue reading
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Digital News

Redefining the electric car

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the electric car parking space
Tesla’s new all-wheel drive Model-S, unveiled last week, is better and faster than its predecessor. In fact, its one of the fastest saloons ever made, giving even high-end sports cars a run for their money. What was that about electric cars being slow and impractical?Continue reading
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Email Marketing

Benefits of outsourcing email marketing

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outsourcing
When should you consider outsourcing? Here’s a hint, it’s not during the middle of a project you don’t have enough resources to complete. When it comes to email marketing especially, if you don’t have a designated email team, outsourcing should be an important consideration. Email marketing blends technology, communications, and analytics, and to have a […]Continue reading
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Digital News

German automaker alleviating employees’ inbox while away

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green german car
In another example of the European revolution against after-work-hours communication, German automaker Daimler has taken steps to protect employees’ vacation time by deleting any emails they receive while away. The company’s newly installed software sends auto-replies and then deletes the potentially disrupting message from the recipient’s inbox, allowing the vacationer to Continue reading
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Digital News

My six year old is more tech savvy than you

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the kid developer
To add to the long list of things we lose as we age, according to Ofcom’s latest Market Communications Report, our digital confidence and understanding peaks during our teens before gradually dropping until our late 50s and then plunging from 60 and beyond. The study measured the knowledge of communications technology of nearly 2,000 adults […]Continue reading
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Event Management

Successful roadshows – building your audience and keeping it

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building your audience and keeping it
Planning an individual conference or event is demanding and labour-intensive. Add on more than a dozen different cities, venues, and guests, and you’ve got a stressful few months ahead. Hosting a successful roadshow requires lots of preparation, but more important than reserving the venue, gathering the speakers and hiring the lighting crew is nailing down […]Continue reading
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Digital News

Closing the tech gender gap

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woman who codes
It’s widely-known that the technology industry is predominately a boys club, with women accounting for less than a quarter of computing and technical jobs. Big-name companies Google, Square, and Codecadamy are finally joining the ranks of organizations determined to get more women working in Silicon Valley. They believe that exposing girls to technology at a young […]Continue reading
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