Marketing Insights | Financial Appeal

Tesla’s new all-wheel drive Model-S, unveiled last week, is better and faster than its predecessor. In fact, its one of the fastest saloons ever made, giving even high-end sports cars a run for their money. What was that about electric cars being slow and impractical?Continue reading

The tech industry’s newest talent isn’t in Silicon Valley…yet. First, they need to finish high school.Continue reading

Apple has finally joined the wearable tech game. During last week’s keynote media event in Cupertino, Calif., the tech giant unveiled to the public their heavily anticipated smartwatch: the Apple Watch.Continue reading

In another example of the European revolution against after-work-hours communication, German automaker Daimler has taken steps to protect employees’ vacation time by deleting any emails they receive while away. The company’s newly installed software sends auto-replies and then deletes the potentially disrupting message from the recipient’s inbox, allowing the vacationer to Continue reading

To add to the long list of things we lose as we age, according to Ofcom’s latest Market Communications Report, our digital confidence and understanding peaks during our teens before gradually dropping until our late 50s and then plunging from 60 and beyond. The study measured the knowledge of communications technology of nearly 2,000 adults […]Continue reading

It’s widely-known that the technology industry is predominately a boys club, with women accounting for less than a quarter of computing and technical jobs. Big-name companies Google, Square, and Codecadamy are finally joining the ranks of organizations determined to get more women working in Silicon Valley. They believe that exposing girls to technology at a young […]Continue reading

What would the world’s collective handwriting look like? BIC, makers of the ubiquitous ballpoint pen, is determined to get an answer. The company is collecting individual’s handwriting from across the world in an effort to produce a “universal typeface.”  The Universal Typeface Experiment allows people from all over the world to submit handwritten letters of the Continue reading