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News, thoughts, and insights for financial marketers

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Customer Experience

Responsive Emails: Four Steps to Mobile Success

Maria Piquet / May 30, 2017
responsive email design
In 2017, responsive design is no longer a question of “if,” but of “how.” And this rule doesn’t just apply to websites either. Mobile […]Continue reading
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Event Management

4 Steps to Hosting the Event of the Season

Maria Piquet and Will Albrecht / January 4, 2017
Daisies on green nature background, stages of growth
Since its often your top clients attending your events, you have to do everything you can to make every aspect of your event easy […]Continue reading
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News

Redefining the electric car

Maria Piquet / October 16, 2014
the electric car parking space
Tesla’s new all-wheel drive Model-S, unveiled last week, is better and faster than its predecessor. In fact, its one of the fastest saloons ever made, giving […]Continue reading
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News

The age of the kid developer

Maria Piquet / September 17, 2014
the kid developer
The tech industry’s newest talent isn’t in Silicon Valley…yet. First, they need to finish high school.Continue reading
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News

The Unveiling of the Apple Watch

Maria Piquet / September 17, 2014
apple watch
Apple has finally joined the wearable tech game. During last week’s keynote media event in Cupertino, Calif., the tech giant unveiled to the public their […]Continue reading
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Analytics

Benefits of outsourcing email marketing

Maria Piquet / September 17, 2014
outsourcing
When should you consider outsourcing? Here’s a hint, it’s not during the middle of a project you don’t have enough resources to complete. When […]Continue reading
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News

German automaker alleviating employees’ inbox while away

Maria Piquet / August 20, 2014
green german car
In another example of the European revolution against after-work-hours communication, German automaker Daimler has taken steps to protect employees’ vacation time by deleting any emails they receive while […]Continue reading
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News

My six year old is more tech savvy than you

Maria Piquet / August 18, 2014
the kid developer
To add to the long list of things we lose as we age, according to Ofcom’s latest Market Communications Report, our digital confidence and […]Continue reading
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News

Closing the tech gender gap

Maria Piquet / July 10, 2014
woman who codes
It’s widely-known that the technology industry is predominately a boys club, with women accounting for less than a quarter of computing and technical jobs. Big-name […]Continue reading
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News

BIC creating a “Universal typeface”

Maria Piquet / July 9, 2014
white pen
What would the world’s collective handwriting look like? BIC, makers of the ubiquitous ballpoint pen, is determined to get an answer. The company is collecting individual’s handwriting from across […]Continue reading
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