Content Marketing

The common pitfalls of building microsites

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reporting
As a digital agency catering to financial services, we have built lots of microsites for our clients. Oftentimes, it’s easier to spin out a microsite than to update a corporate website. However, without proper planning or a solid build process, issues can also occur on microsites. Some benefits of having a microsite are: Faster speed […]Continue reading
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COVID-19

StoneShot’s Report: The Impact of COVID-19 on email and event marketing

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The financial marketing landscape has drastically changed in 2020. By now, the world has resigned to a new way of living. After doing extensive research and speaking with several clients to see how COVID-19 has changed their marketing outlook, we assembled a report to help financial marketers navigate this situation. We combined our clients’ qualitative […]Continue reading
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Marketing Analytics

StoneShot app update: Campaign name and page name in Visitor Tracking reports

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Email is a huge marketing channel for the financial services industry. The StoneShot marketing automation platform saw thousands of email campaigns sent per month through our platform BC (Before Coronavirus) and noticed a 25% increase AD (After Domestication). With the gargantuan effort dedicated to this one channel, it would be useful to monitor if the […]Continue reading
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COVID-19

Insight #8 Which demographics are most engaged in April?

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We broke down some general lockdown email trends for April including high send volumes, smaller contact lists and less Coronavirus mentions. However, recipients remain engaged with high mobile and desktop interactions across hours and rife Easter activity. Any good marketer knows that global averages are not detailed enough because if you break down the data […]Continue reading
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COVID-19

Insight #5 Crisis communications: insights from our clients and psychological principles

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In 1918, the Spanish flu took to the grave around 50 million people worldwide. Based on past experience, it’s only normal to experience fear and panic with the current COVID-19 pandemic, especially with bleak health and economic projections in the near future. During a crisis, it’s expected to experience some psychological changes within society. However, […]Continue reading
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