News, thoughts, and insights for financial marketers

The financial marketing landscape has drastically changed in 2020. By now, the world has resigned to a new way of living. After doing extensive research and speaking with several clients to see how COVID-19 has changed their marketing outlook, we assembled a report to help financial marketers navigate this situation. We combined our clients’ qualitative […]Continue reading

We broke down some general lockdown email trends for April including high send volumes, smaller contact lists and less Coronavirus mentions. However, recipients remain engaged with high mobile and desktop interactions across hours and rife Easter activity. Any good marketer knows that global averages are not detailed enough because if you break down the data […]Continue reading

Since the lockdown, we’ve noticed a huge uptick in email communications sent by our clients, many of them working longer hours, and surmised you may be experiencing a similar challenge getting through your workload. Here’s a few options on how we can help you. How can we help you? We have been in this business […]Continue reading

The lockdown impact of COVID-19 is seemingly the new normal, having persisted for more than a month in most countries. It has also brought about a new culture of mass full-time remote working across the financial services sector. Whilst this sector has offered flexible working or remote working at times to some staff, the scale […]Continue reading

Work life balance is important to the French. In 2000, a law was introduced to reduce the statutory working week in France from 39 hours to 35 hours for companies with more than 20 employees. By 2002, this also applied to companies with 20 employees or fewer. When a study in 2016 found that 37% […]Continue reading

In 1918, the Spanish flu took to the grave around 50 million people worldwide. Based on past experience, it’s only normal to experience fear and panic with the current COVID-19 pandemic, especially with bleak health and economic projections in the near future. During a crisis, it’s expected to experience some psychological changes within society. However, […]Continue reading