Jamie Tolentino, Author at StoneShot Blog

Analytics

Stoneshot App New Feature: Insights App

Jamie Tolentino / September 4, 2020

Benchmarking data in relation to financial services marketing is hard to come by. Most email marketing reports usually cover trends that span a wide range of industries which may not be representative of financial services. Earlier this year, we released our COVID report with trends that we saw from the […]Continue reading

Content Marketing

Checklist for building a successful microsite

Jamie Tolentino / August 19, 2020

In a previous post, we covered the common mistakes we’ve witnessed in the last two decades so you can sidestep them. Now that you know the things to avoid, we want to give you a checklist of things you should be considering in every microsite project. #1 Define the brand […]Continue reading

Content Marketing

Automatically distribute your blog posts via email

Jamie Tolentino / August 4, 2020

Traffic to thought leadership content is usually driven by email marketing. Some clients might set up alerts, but they are usually not tracked and don’t allow for preference filtering. In a world where almost every service is at your fingertips, one might wonder if blog posts can be automatically sent […]Continue reading

Content Marketing

Bridging the Divide between IFAs and Asset Managers

Jamie Tolentino / July 17, 2020

Late last year, we suspected there was a communications mismatch between IFAs and fund marketers. You know the adage of the old happily married couple that has lost their spark? To get to the bottom of the situation, we interviewed IFAs and fund marketers to see what caused that communications […]Continue reading

Content Marketing

The common pitfalls of building microsites

Jamie Tolentino / June 30, 2020

As a digital agency catering to financial services, we have built lots of microsites for our clients. Oftentimes, it’s easier to spin out a microsite than to update a corporate website. However, without proper planning or a solid build process, issues can also occur on microsites. Some benefits of having […]Continue reading

COVID-19

StoneShot’s Report: The Impact of COVID-19 on email and event marketing

Jamie Tolentino / June 18, 2020

The financial marketing landscape has drastically changed in 2020. By now, the world has resigned to a new way of living. After doing extensive research and speaking with several clients to see how COVID-19 has changed their marketing outlook, we assembled a report to help financial marketers navigate this situation. […]Continue reading

Analytics

StoneShot app update: Campaign name and page name in Visitor Tracking reports

Jamie Tolentino / June 15, 2020

Email is a huge marketing channel for the financial services industry. The StoneShot marketing automation platform saw thousands of email campaigns sent per month through our platform BC (Before Coronavirus) and noticed a 25% increase AD (After Domestication). With the gargantuan effort dedicated to this one channel, it would be […]Continue reading

COVID-19

Insight #8 Which demographics are most engaged in April?

Jamie Tolentino / May 20, 2020

We broke down some general lockdown email trends for April including high send volumes, smaller contact lists and less Coronavirus mentions. However, recipients remain engaged with high mobile and desktop interactions across hours and rife Easter activity. Any good marketer knows that global averages are not detailed enough because if […]Continue reading

COVID-19

Our “Working from Home” packages – COVID-19 Response

Jamie Tolentino / May 13, 2020

Since the lockdown, we’ve noticed a huge uptick in email communications sent by our clients, many of them working longer hours, and surmised you may be experiencing a similar challenge getting through your workload. Here’s a few options on how we can help you. How can we help you? We […]Continue reading

COVID-19

Insight #7 April email statistics during the extended lockdown

Jamie Tolentino / May 13, 2020

The lockdown impact of COVID-19 is seemingly the new normal, having persisted for more than a month in most countries. It has also brought about a new culture of mass full-time remote working across the financial services sector. Whilst this sector has offered flexible working or remote working at times […]Continue reading

News, thoughts, and insights for financial marketers

Stoneshot App New Feature: Insights App

Checklist for building a successful microsite

Automatically distribute your blog posts via email

Bridging the Divide between IFAs and Asset Managers

The common pitfalls of building microsites

StoneShot’s Report: The Impact of COVID-19 on email and event marketing

StoneShot app update: Campaign name and page name in Visitor Tracking reports

Insight #8 Which demographics are most engaged in April?

Our “Working from Home” packages – COVID-19 Response

Insight #7 April email statistics during the extended lockdown

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