Content marketing is vital across all businesses, and the financial sector is no exception. Social media channels and blogs are always buzzing about content’s increasing power in the digital marketing realm and, with 2 million blog posts written every day and B2B marketing’s shift to the interests of individuals as opposed to businesses, it is […]Continue reading
From a general lack of social media presence to missing social media buttons in emails, it is far too often that social media is overlooked in financial digital marketing. It is often thought social media really has no place in a financial digital marketing strategy so it is largely an afterthought or, at best, social media links and promotions […]Continue reading
Should financial marketers worry about SEO? After all, isn’t Search Engine Optimization used predominantly for B2C businesses like restaurants, stores, the entertainment industry in an attempt to rank higher in organic searches and directly drive customers to their establishments? In financial services on the other hand (especially in investment management companies like Invesco, UBS and […]Continue reading
Since reading Inbound Marketing: Financial Edition, have you given thought to how your existing landing page performs? Or perhaps how a new landing page could help you convert more visitors into leads? Why are landing pages important? There are many instances when you can use a landing page – event registration, email preference center, promotional […]Continue reading