Google Analytics is a powerful reporting tool all digital marketers are familiar with. The depth of GA knowledge from one marketer to another, however, can vary significantly. Pre-configured reports and charts such as the Audience, Acquisition, Behavior and Conversions overviews are easy to access, and more importantly, rather intuitive to comprehend. Nevertheless, it shouldn’t come […]Continue reading
For B2B marketers, you can’t beat the power and versatility of email marketing. It’s practically been around for as long as the internet, but don’t be fooled by it’s age. Email marketing has persisted throughout the years because it really works. In fact, 61% of B2B marketers chose email as the marketing medium that delivers […]Continue reading
You’ve read tons of articles on email, content and social media marketing. You know to make your emails responsive, to write well-researched content and share it on social media. But have you ever contemplated how all these pieces fit together within a successful digital marketing strategy? Do you want to zoom out and see the […]Continue reading
Outstanding email marketing campaigns are always defined by the meticulous behind-the-scenes work that takes place weeks, or sometimes even months prior to a launch. Though, in B2B and financial institutions, it can sometimes be difficult to make a marketing campaign as engaging and appealing as our favorite retail shops and other personal emails that we subscribe to. […]Continue reading
Content marketing is king across all businesses, and the financial sector is no exception. Social media channels and blogs are always buzzing about content’s increasing power in the digital marketing realm and, with 2 million blog posts written every day and B2B marketing’s shift to the interests of individuals as opposed to businesses, it is […]Continue reading