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News, thoughts, and insights for financial marketers

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Home » Articles posted by Gavin John
Analytics

How to Break Through When Marketing in a Crowded Field of Funds

Gavin John / February 18, 2020
In a world of competition and oversaturation, read simple ways to successfully market your funds while also being a resource for advisors’ clients.Continue reading
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News

The Financial Marketer Mindset: Remaining Relevant

Gavin John / July 23, 2019
Financial marketing decision makers share their take on how to confront common industry challenges. Read tips for how to reamain relevant.Continue reading
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News

The Financial Marketer Mindset: Working in Tandem with Sales & Compliance

Gavin John / July 17, 2019
Financial marketing decision makers share their take on how to confront common industry challenges. Read ways to streamline your marketing strategy.Continue reading
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News

The Financial Marketer Mindset: Gaining Executive Buy-in

Gavin John / July 3, 2019
Financial marketing decision makers share their take on how to confront common industry challenges. Read ways to gain executive buy-in. Continue reading
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News

The Financial Marketer Mindset: Standing Out in a Crowded Field

Gavin John / June 28, 2019
Financial marketing decision makers share their take on how to confront common industry challenges. Read how to stand out in a crowded field. Continue reading
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News

The Financial Marketer Mindset: Staying Client Focused

Gavin John / June 19, 2019
Financial marketing decision makers share their take on how to confront common industry challenges. Read how to stay focused on the client.Continue reading
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Event Management

Event Management and the Client Experience

Gavin John / June 12, 2019
Read how event marketers in financial services can ease their workload while delivering an event their clients will love.Continue reading
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Analytics

Getting the Most Out of Your Email Campaign Data

Daniel Aufricht and Gavin John / August 22, 2018
Understanding your audience is more than knowing if they have opened or clicked on an email. Here is a breakdown of what data you should be looking at.Continue reading
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Trends

Email Design in 2018: Current Trends and What is to Come

Gavin John / June 11, 2018
We’re halfway through 2018 and a lot is happening with email design. In this post we’ll explore the current trends and what could be coming next. Continue reading
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Customer Experience

How and Why UX is Shaping Our Design Process

Gavin John / May 30, 2018
While design is focussed on many elements, getting the balance of business goals and the users’ needs is important. This balance is referred to as ‘user-centred design.’ Here is a glimpse into our process when we are designing with the end-user in mind.Continue reading
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