Emails shouldn’t be finalized and sent off without research. Learn how financial industry benchmarking can help you reach your email marketing goals. Continue reading
Dynamic content can help drive engagement, is easy to use, and you probably already have all the data you need to get started.Continue reading
When you’re working with email, you know that your work isn’t done when you hit the launch button. A good email marketing campaign isn’t really over until you have analyzed how your readers are engaging with your content. This is how you find out what works and what doesn’t. While the primary focus of your analysis would […]Continue reading
As a marketer, chances are you know a thing or two about cookies. You’re often prompted to accept the use of cookies the first time you visit certain websites. You might have heard developers drop ‘cookies’ while attempting to untangle an intricate technical explanation. Here’s everything you need to know about cookies and their application to […]Continue reading
When designing an email, making images the focal point of your message can seem like a risky choice. After all, there is always the chance that your recipient could have their images turned off, rendering your email dead on arrival. Fortunately for your, the truth of the matter is far less dramatic… Only 2% of […]Continue reading
Honing Your Email Performance With Split Testing
Bronwen Mahardy, Shakira Chanrai and Will Albrecht /
There is an affliction that plagues scores of email marketers every day and breeds anxiety and neurosis as soon as the “send” button is pushed. This scourge is called “Sender’s Remorse” and symptoms include immediate hatred of your email’s subject line and intense regret from not choosing your second option. If not treated immediately symptoms can quickly Continue reading
All StoneShot email builder templates are made to be mobile responsive. This means they’re built to look good on screens of many sizes – whether mobile or desktop. Email builder templates have a lot of options for layouts you can use, most have layouts specifically designed for adding images, and whenever possible you should use […]Continue reading
You just have to look at the figures to see that overall, there are more men than women working in computer and coding related fields. So is it true that women just aren’t as good at it as men?Continue reading
At StoneShot when we’re asked to create an email we follow a standard procedure to ensure everything is perfect. The procedure and steps can be altered to meet your company needs, and we can also add in extra elements that might be helpful. We’ve broken down the process into a number of bitesize steps: brief […]Continue reading
Have you ever launched an email, only to realise it contained a broken or incorrect link? Or gone to the campaign reports screen to see how your email is performing, to find the open and clicks aren’t being recorded? These are two common problems that can both be solved by ensuring you add open and […]Continue reading