Bronwen Mahardy, Author at StoneShot Blog

Marketing Analytics

Getting the Most from Post-Campaign Reporting

Bronwen Mahardy and Hristina Mangelova / June 7, 2017

When you’re working with email, you know that your work isn’t done when you hit the launch button. A good email marketing campaign isn’t really over until you have analyzed how your readers are engaging with your content. This is how you find out what works and what doesn’t. While the primary focus of your analysis would […]Continue reading

Marketing Analytics

Everything You Need to Know About Cookies and Forms

Bronwen Mahardy / May 30, 2017

As a marketer, chances are you know a thing or two about cookies. You’re often prompted to accept the use of cookies the first time you visit certain websites. You might have heard developers drop ‘cookies’ while attempting to untangle an intricate technical explanation. Here’s everything you need to know about cookies and their application to […]Continue reading

Email Marketing

Using Images Effectively in Emails

Bronwen Mahardy and Will Albrecht / May 25, 2017

When designing an email, making images the focal point of your message can seem like a risky choice. After all, there is always the chance that your recipient could have their images turned off, rendering your email dead on arrival. Fortunately for your, the truth of the matter is far less dramatic… Only 2% of […]Continue reading

Email Marketing

Honing Your Email Performance With Split Testing

Bronwen Mahardy, Shakira Chanrai and Will Albrecht / November 29, 2016

There is an affliction that plagues scores of email marketers every day and breeds anxiety and neurosis as soon as the “send” button is pushed. This scourge is called “Sender’s Remorse” and symptoms include immediate hatred of your email’s subject line and intense regret from not choosing your second option. If not treated immediately symptoms can quickly Continue reading

Email Marketing

How to Add An Image to Your Email Without Breaking It

Bronwen Mahardy / June 15, 2016

All StoneShot email builder templates are made to be mobile responsive. This means they’re built to look good on screens of many sizes – whether mobile or desktop. Email builder templates have a lot of options for layouts you can use, most have layouts specifically designed for adding images, and whenever possible you should use […]Continue reading

Digital News

Are Women Better Coders Than Men?

Bronwen Mahardy / March 16, 2016

You just have to look at the figures to see that overall, there are more men than women working in computer and coding related fields. So is it true that women just aren’t as good at it as men?Continue reading

Email Marketing

The 7 Stages of a StoneShot Email

Bronwen Mahardy / February 17, 2016

At StoneShot when we’re asked to create an email we follow a standard procedure to ensure everything is perfect. The procedure and steps can be altered to meet your company needs, and we can also add in extra elements that might be helpful. We’ve broken down the process into a number of bitesize steps: brief […]Continue reading

Email Marketing

Easy insight with open and click tracking

Bronwen Mahardy / July 15, 2015

Have you ever launched an email, only to realise it contained a broken or incorrect link? Or gone to the campaign reports screen to see how your email is performing, to find the open and clicks aren’t being recorded? These are two common problems that can both be solved by ensuring you add open and […]Continue reading

Event Management

How to stay organised with our event scheduler

Bronwen Mahardy / February 18, 2015

Planning and hosting an event can be time consuming: managing the guest list, creating and scheduling emails, organising the venue and content, and it only gets worse when there are multiple venues, and sessions! The StoneShot events feature doesn’t just manage your registrants; the scheduler can help organise event emails, and send you and your […]Continue reading

Email Marketing

Using the Stoneshot App to resend an email to a single contact

Bronwen Mahardy / January 7, 2015

Have you ever forgotten to include a few people from your contact list when you sent out an email campaign? Or maybe after you’ve hit send, you find a few more contacts who should receive the email? Perhaps an individual has requested that you resend an email to them? The list goes on. Now you […]Continue reading

Blog

Marketing Insights | Financial Appeal

Getting the Most from Post-Campaign Reporting

Everything You Need to Know About Cookies and Forms

Using Images Effectively in Emails

Honing Your Email Performance With Split Testing

How to Add An Image to Your Email Without Breaking It

Are Women Better Coders Than Men?

The 7 Stages of a StoneShot Email

Easy insight with open and click tracking

How to stay organised with our event scheduler

Using the Stoneshot App to resend an email to a single contact

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