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News, thoughts, and insights for financial marketers

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Marketing Automation

How Personalisation and Sharp Client Focus Can Help Asset Managers

Bronwen Mahardy / February 12, 2020
Customers are demanding more from companies competing for their business. Learn how to use personalisation to better resonate with your audience. Continue reading
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Analytics

Financial Industry Benchmarking: How Do Your Emails Stack Up?

Bronwen Mahardy and Lauren Trim / October 18, 2018
Emails shouldn’t be finalized and sent off without research. Learn how financial industry benchmarking can help you reach your email marketing goals. Continue reading
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Marketing Automation

How to Use Dynamic Content to Drive Engagement

Bronwen Mahardy / August 23, 2018
Dynamic content can help drive engagement, is easy to use, and you probably already have all the data you need to get started.Continue reading
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Analytics

Getting the Most from Post-Campaign Reporting

Bronwen Mahardy and Hristina Mangelova / June 7, 2017
campaign reporting
When you’re working with email, you know that your work isn’t done when you hit the launch button. A good email marketing campaign isn’t really […]Continue reading
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Analytics

Everything You Need to Know About Cookies and Forms

Bronwen Mahardy / May 30, 2017
cookies next to laptop
As a marketer, chances are you know a thing or two about cookies. You’re often prompted to accept the use of cookies the first […]Continue reading
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Customer Experience

Using Images Effectively in Emails

Bronwen Mahardy and Will Albrecht / May 25, 2017
images in email
When designing an email, making images the focal point of your message can seem like a risky choice. After all, there is always the […]Continue reading
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Analytics

Honing Your Email Performance With Split Testing

Bronwen Mahardy, Shakira Chanrai and Will Albrecht / November 29, 2016
prism and rainbow
There is an affliction that plagues scores of email marketers every day and breeds anxiety and neurosis as soon as the “send” button is […]Continue reading
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Customer Experience

How to Add An Image to Your Email Without Breaking It

Bronwen Mahardy / June 15, 2016
adding an image to your email measurements
All StoneShot email builder templates are made to be mobile responsive.  This means they’re built to look good on screens of many sizes – […]Continue reading
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News

Are Women Better Coders Than Men?

Bronwen Mahardy / March 16, 2016
woman who codes
You just have to look at the figures to see that overall, there are more men than women working in computer and coding related […]Continue reading
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User Updates

The 7 Stages of a StoneShot Email

Bronwen Mahardy / February 17, 2016
man climbing stairs
At StoneShot when we’re asked to create an email we follow a standard procedure to ensure everything is perfect. The procedure and steps can […]Continue reading
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