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News, thoughts, and insights for financial marketers

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Home » Articles posted by Adele Baltuoniene
Customer Experience

3 Email Communications Professional Investors Want to Read

Adele Baltuoniene / June 26, 2018
Read the top desired email communications that professional investors actually want to receive and tips on how to best optimise them for better engagement and conversions. Continue reading
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News

The Forever Evolving Role of a Modern Financial Marketer

Adele Baltuoniene / April 27, 2018
The Financial Services industry is always evolving, and change is inevitable – but for marketers, this poses the challenge of keeping up. Read ways to stay afloat in a sea of change, and things financial marketers must consider to stay relevant.Continue reading
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Event Management

Creating a Winning Webinar: Helpful Tips for Launching Your Next Event

Adele Baltuoniene / March 13, 2018
Many successful companies differentiate themselves from the competition and offer immense value to their customers by utilising the power of digital events. Host a seamless and successful webinar for your clients with these helpful tips. Continue reading
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Trends

Follow These Steps to Nail Your Subject Lines and Calls-to-Action

Adele Baltuoniene / February 7, 2018
Subject Lines and Call-to-Action
Wondering why your email open and click-through rates are low? Master the art of writing subject lines and calls-to-action by following these easy steps.Continue reading
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Customer Experience

How to Win Back Your Contacts with Re-Engagement Campaigns

Adele Baltuoniene / December 18, 2017
Re-Engagement Email Campaigns
It’s inevitable that every email you send will have some un-opens. Even the best of us miss an email from time to time. However, […]Continue reading
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Marketing Automation

Email Workflow Building: How to Get Started

Adele Baltuoniene / December 6, 2017
Automation workflows
Have you ever thought your email marketing processes can be easier? Chances are you are right.  High level of sensitive data, adherence to numerous […]Continue reading
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Analytics

5 Email Report Metrics That Identify Leads

Adele Baltuoniene / November 22, 2017
Email marketing is an efficient and cost-effective way to reach your contacts, but to see its full potential, it should not stop after the […]Continue reading
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Customer Experience

Agile Marketing in the Financial Services Industry

Adele Baltuoniene / November 9, 2017
agile marketing in the financial services industry
Agile isn’t a new concept – it’s been in practise by developers and successful organizations for years. In today’s fast paced business environment many […]Continue reading
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Event Management

Creativity in Event Management for the Financial Industry

Adele Baltuoniene / November 2, 2017
Event management for financial services
Navigating the compliance complexities of the financial services industry while promoting events can be tricky. What marketers can do, however, is to look for […]Continue reading
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Event Management

The Importance of CTAs in Financial Event Marketing

Adele Baltuoniene / October 24, 2017
event management in financial services
Promoting financial events is exciting – there’s always a buzz, you see lots of preparations. Most importantly, however, it’s a good opportunity for a […]Continue reading
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