Read the top desired email communications that professional investors actually want to receive and tips on how to best optimise them for better engagement and conversions. Continue reading
The Financial Services industry is always evolving, and change is inevitable – but for marketers, this poses the challenge of keeping up. Read ways to stay afloat in a sea of change, and things financial marketers must consider to stay relevant.Continue reading
Many successful companies differentiate themselves from the competition and offer immense value to their customers by utilising the power of digital events. Host a seamless and successful webinar for your clients with these helpful tips. Continue reading
Wondering why your email open and click-through rates are low? Master the art of writing subject lines and calls-to-action by following these easy steps.Continue reading
It’s inevitable that every email you send will have some un-opens. Even the best of us miss an email from time to time. However, what happens when a large portion of your recipients start showing an overall decrease in interest with fewer opens and clicks? One answer to winning them back could be creating a […]Continue reading
Have you ever thought your email marketing processes can be easier? Chances are you are right. High level of sensitive data, adherence to numerous compliance and legal guidelines, the necessity of accurate and seamless information flow across the business – all that adds up to the complexity of the financial services industry. The consumption of […]Continue reading
Email marketing is an efficient and cost-effective way to reach your contacts, but to see its full potential, it should not stop after the email deployments. The analysis of campaign metrics will provide important information that could help sales and marketing teams successfully work together. Marketing campaigns capture invaluable data that reveals your contacts’ interests […]Continue reading
Agile isn’t a new concept – it’s been in practise by developers and successful organizations for years. In today’s fast paced business environment many industries are using Agile practises to drive not only their technology, but also their marketing. But in a complex industry like finance can Agile be applied? Although change has often moved […]Continue reading
Navigating the compliance complexities of the financial services industry while promoting events can be tricky. What marketers can do, however, is to look for more creative solutions to build engaging, yet compliant event emails. Previously we discussed the importance of a call-to-action and now, we’ll cover additional ways to enhance your financial events emails. Offer the […]Continue reading
Promoting financial events is exciting – there’s always a buzz, you see lots of preparations. Most importantly, however, it’s a good opportunity for a clearly visible return on investment. Regular emails usually contain a number of catchy phrases, images, freebies and special deals with great urgency to not miss out. However, email marketing for events-based […]Continue reading