Marketing Analytics

Tracking Engagement with Advanced Analytics

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advanced analytics can help marketers understand how their email campaigns are performing
Financial services brands largely rely on the open and click rates when analysing their email marketing campaigns as these metrics can help evaluate the performance of various marketing activities. However, in such disruptive times, marketers need to go beyond these numbers when interpreting the results. This is where advanced analytics come in – and this […]Continue reading
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Content Marketing

A Guide to Intelligent Personalisation (Part II)

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A Guide to Intelligent Personalisation (Part II)
The financial services industry is changing – and it’s time for companies to embrace this disruption. In order to remain successful, businesses need to transform the digital journey of their customers. Providing a personal inbox experience has now become essential. In our first article on disruptive personalisation in financial services we discussed the importance of relevant, […]Continue reading
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Digital News

The World’s Biggest Coffee Morning at StoneShot

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The World’s Biggest Coffee Morning at StoneShot
There’s nothing better than having a slice of cake and a cup of tea or coffee, especially in the eyes of StoneShot’s London office. What makes it even better is the thought of helping others whilst doing so. The World’s Biggest Coffee Morning is Macmillan’s biggest fundraising event for people facing cancer. On Friday 29 […]Continue reading
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Email Marketing

What is TLS?

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digital lock
Transport Layer Security (TLS) is a protocol for privacy and data integrity between two communicating applications. Its encryption and endpoint identity verification establish a secured connection between two networks. It’s the most widely spread security protocol and its used by a wide array of applications, including web browsers, requiring a secure data exchange. There have […]Continue reading
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Email Marketing

Why Responsive Email Design is More Important Than Ever

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Mobile friendly communication is important for financial advisors
Digital trends are indicating a general shift away from desktops and laptops. However, the financial services industry is still heavily dependent on traditional browsing devices like desktops and laptops. Many argue that a “mobile first approach” is not that important in our industry. Our Digital Marketing Survey has revealed just how competitive an advisor’s inbox […]Continue reading
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Content Marketing

Are You Producing Enough Content?

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producing content
Regardless of where you are with your content marketing efforts, it’s impossible to tell if you’re where you need to be. Are you producing too much content and people just aren’t interested or are you producing too little and no one has noticed? We believe there is a happy middle-ground between the copy-paste content sweatshop […]Continue reading
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Content Marketing

Is Fund Document Distribution Dead?

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FAs distribute fund documents
The distribution of fund documents, such as KIIDs and fund fact sheets, has always been one of the key concerns for asset managers. With the current climate of cutting costs and optimising internal resources, there is a lot of pressure on the companies to improve their technology, processes, timelines, and even marketing materials. Is creating […]Continue reading
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