Marketing Analytics

How to Create a Google Analytics Content Performance Report

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Google Analytics Custom Content Performance Report
Google Analytics is a powerful reporting tool all digital marketers are familiar with. The depth of GA knowledge from one marketer to another, however, can vary significantly. Pre-configured reports and charts such as the Audience, Acquisition, Behavior and Conversions overviews are easy to access, and more importantly, rather intuitive to comprehend. Nevertheless, it shouldn’t come […]Continue reading
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Email Marketing

Click Just Got Personal

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CDS
As we grow and evolve as a company, our suite of marketing tech grows and evolves with us, which can afford us some exciting opportunities to improve. One such opportunity, in the form of our new Content Distribution System (CDS), is henceforth revolutionizing the way we send out our Click newsletter to our loyal readers. […]Continue reading
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Email Marketing

How to Create the Perfect Call to Action

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CTA
According to our research, financial advisors are becoming increasingly discerning when it comes to what kinds of emails they will engage with. Every detail counts a little more than it used to and it can often be difficult to ascertain which specific aspects of your emails advisors hold in highest esteem. In our Digital Marketing […]Continue reading
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Email Marketing

Responsive Emails: Four Steps to Mobile Success

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responsive email design
In 2017, responsive design is no longer a question of “if,” but of “how.” And this rule doesn’t just apply to websites either. Mobile email is constantly on the rise, so if you haven’t hopped on the mobile optimization bandwagon yet, time is running out! 88% of advisors feel that mobile-friendly capabilities could make fund […]Continue reading
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