Content Marketing

Are You Producing Enough Content?

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producing content
Regardless of where you are with your content marketing efforts, it’s impossible to tell if you’re where you need to be. Are you producing too much content and people just aren’t interested or are you producing too little and no one has noticed? We believe there is a happy middle-ground between the copy-paste content sweatshop […]Continue reading
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Content Marketing

Is Fund Document Distribution Dead?

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FAs distribute fund documents
The distribution of fund documents, such as KIIDs and fund fact sheets, has always been one of the key concerns for asset managers. With the current climate of cutting costs and optimising internal resources, there is a lot of pressure on the companies to improve their technology, processes, timelines, and even marketing materials. Is creating […]Continue reading
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Event Management

Successful Financial Event Planning – Building & Keeping Your Audience

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Event crowd
Planning an individual conference or event is demanding and labor-intensive. Add on more than a dozen different cities, venues, and guests, and you’ve got a stressful few months ahead. Hosting a successful roadshow requires lots of preparation, but more important than reserving the venue, gathering the speakers and hiring the lighting crew is nailing down […]Continue reading
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Email Marketing

Email Marketing 201: Launching a Campaign

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knowledge
Picking up where we left off in our Email Marketing 101 guide, it’s time to talk about creating and distributing email marketing campaigns. With these two guides combined, you’ll have the knowledge you need to start sending effective email marketing campaigns in no time! Campaign Building Once you’ve completed and agreed on the campaign brief with […]Continue reading
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Marketing Analytics

The 5 Most Common Mistakes Made During Reporting

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reporting
All-too-often, email marketers only skim the surface of their post-campaign reporting insight. When instead, you should be knee-deep in metrics in order to improve future email marketing campaigns. We compiled a list of the most common post-campaign reporting mistakes, and how you can avoid them to get the most from your valuable email campaign analytics. […]Continue reading
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