April 6, 2016 – The Department of Labor (DOL) issues its final rule to expand the definition of the “investment advice fiduciary” under the Employee Retirement Income Security Act of 1974 (ERISA) which will alter the required standard of retirement plan recommendations from financial professionals to clients. This expanded definition makes it legally necessary for all Continue reading
You’ve read tons of articles on email, content and social media marketing. You know to make your emails responsive, to write well-researched content and share it on social media. But have you ever contemplated how all these pieces fit together within a successful digital marketing strategy? Do you want to zoom out and see the […]Continue reading
Cyber security has become an increasingly important topic in the modern world since more and more people are willingly giving up all of their personal information to social media sites like Facebook, and even the president of the United States recently used an unsecured cell phone to illuminate classified documents in full view of a […]Continue reading
You would be hard-pressed to find anyone remotely connected to the tech world who hasn’t heard the term “machine learning” recently. Technological innovators are constantly praising machine learning techniques and countless articles (including ours) deconstruct the newest applications based on machine learning strategies. But what is machine learning, really? Meaning In very simple terms, Continue reading
If you’re looking to start your year with a fresh outlook on your email marketing strategy, it’s best to get back to the basics. With that in mind, establishing the foundation of your email strategy with the 7 tenants of the Federal Trade Commission’s CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act is […]Continue reading