This month we are celebrating our birthday. After 17 wonderful years in the industry, as a new annual tradition, we thought it would be fun to reflect back on the major events that made us who we are today.Continue reading
Read how to set an engagement scoring system in place and use it to your advantage to knock down department siloes, identify new clients and optimize web pages, emails and content.Continue reading
Google officially announced its major Gmail update that brought with it features like self-destructing emails, the ability to put messages on ‘snooze’ before they’ve even been read, and suggested unsubscribes. What do these powerful new features mean for financial email marketers if anything at all?Continue reading
The Product and Customer Success team at StoneShot is always looking for new and innovative ways to improve our users’ platform experience. In this update we added some exciting new features, including Google Analytics tracking capabilities, enhanced email scheduling options for different time zones, and more.Continue reading
Event planning can be a challenge if the right processes are not in place, especially if multiple events are being managed at once. Watch our on-demand webinar to hear new trends and best practices for automating your events.Continue reading
The Financial Services industry is always evolving, and change is inevitable – but for marketers, this poses the challenge of keeping up. Read ways to stay afloat in a sea of change, and things financial marketers must consider to stay relevant.Continue reading
Marketing automation may sound complex, time-consuming and heavily reliant on technology and skillsets, but with some thoughtful planning, it can be rather simple to get started. In this post we’ll outline how to set up the essential components of an automated email marketing programme in order to drive positive results.Continue reading
On Sunday April 15, one of StoneShot’s very own, Will Helsby, ran the Brighton Marathon for Bloodwise – a UK-based organization that raises money to fund world-class blood cancer research in hopes that one day, through their support, a cure can be found.Continue reading
Fund groups are under pressure to disclose more detail in their fund literature, in the face of a regulatory push towards greater transparency. As a financial marketer, how do you create content that will be useful and readable for the end-user, while remaining compliant?Continue reading
We are excited to announce the latest updates to the StoneShot Platform. Our spring update focuses on improvements to marketing automation, its functionality as well as a few additional options for automated workflows.Continue reading