What is lead scoring? Often seen as part of marketing automation, lead scoring is a tool used to identify your most highly-engaged clients and […]Continue reading
The ‘New Normal’ disrupted old routines and changed the way that we work. We wanted to know how this would impact client engagement, so […]Continue reading
The digital world has gained increased prominence since the events of 2020, and the StoneShot Marketing Platform certainly saw a marked increase in email […]Continue reading
One of the key trends we expect for financial services marketers in 2021 is an investment in personalization. This trend is also confirmed by […]Continue reading
Charles Darwin once said “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one […]Continue reading
Tired of the misalignment between marketing and sales? We get it. Over the past two decades, we have seen how inefficient it is to […]Continue reading
User experience is key to delivering a great client experience via digital channels. A public API (application programming interface) allows StoneShot data to be […]Continue reading
As Black History Month rolls around, StoneShot is proud to share how we are contributing to Diversity and Inclusion in the financial services sector. […]Continue reading
As a firm that provides both platform and agency services for the financial industry, we take pride in our customer service. With the global […]Continue reading
Benchmarking data in relation to financial services marketing is hard to come by. Most email marketing reports usually cover trends that span a wide […]Continue reading