Digital News

Achieving GDPR Compliance | Part 1

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security
As you’re hopefully aware of by now, the EU is making sweeping reforms to their online data privacy laws with a law becoming enforceable 25 March 2018, known as the General Data Protection Regulation. Unfortunately, what was once a date far in the future is now right around the corner. If you do business with firms based […]Continue reading
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Marketing Analytics

How to Create a Google Analytics Global Engagement Report

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Custom Global Engagement Report
Tracking web engagement can sometimes be difficult for digital marketers of international organizations. Reporting and segregation are important but they can also be overwhelming. Luckily, there’s hardly a metric that Google Analytics lacks. As you probably already know, the Custom Report feature in GA can help you tailor any web report to your company’s unique needs and KPIs. You […]Continue reading
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Content Marketing

Delivering the Content Advisers Want to See

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investor opens an email
If you spend a lot of time on digital and financial marketing blogs like we do, you know a popular theme of articles are “hacks” or “shortcuts” to achieving success with your content marketing efforts. However, the truth of the matter is that there are plenty of time and cost saving techniques for the distribution […]Continue reading
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Marketing Analytics

How to Create a Google Analytics Content Performance Report

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Google Analytics Custom Content Performance Report
Google Analytics is a powerful reporting tool all digital marketers are familiar with. The depth of GA knowledge from one marketer to another, however, can vary significantly. Pre-configured reports and charts such as the Audience, Acquisition, Behavior and Conversions overviews are easy to access, and more importantly, rather intuitive to comprehend. Nevertheless, it shouldn’t come […]Continue reading
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Email Marketing

Click Just Got Personal

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CDS
As we grow and evolve as a company, our suite of marketing tech grows and evolves with us, which can afford us some exciting opportunities to improve. One such opportunity, in the form of our new Content Distribution System (CDS), is henceforth revolutionizing the way we send out our Click newsletter to our loyal readers. […]Continue reading
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Email Marketing

How to Create the Perfect Call to Action

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CTA
According to our research, financial advisors are becoming increasingly discerning when it comes to what kinds of emails they will engage with. Every detail counts a little more than it used to and it can often be difficult to ascertain which specific aspects of your emails advisors hold in highest esteem. In our Digital Marketing […]Continue reading
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