There are few things more frustrating than reviewing data from a lackluster email campaign and trying to guess the reason behind your low open and click rates. While it’s true a little bit of data is better than no data at all, that’s kind of like saying one contact lens is better than none. Sure […]Continue reading
“The vote by the majority of Britons to leave the EU is to be respected as a democratic decision, but it does pose a severe test for the United Kingdom and the whole of the European Union with considerable economic risks. Politicians and investors now need to display prudence and foresight. Knee-jerk reactions should be […]Continue reading
All StoneShot email builder templates are made to be mobile responsive.  This means they’re built to look good on screens of many sizes – whether mobile or desktop. Email builder templates have a lot of options for layouts you can use, most have layouts specifically designed for adding images, and whenever possible you should use […]Continue reading
Just like with anything tech-related, the deeper you dive into the specifics of email marketing the more you’ll come across insider lingo that will have you reaching for your dictionary. Unfortunately, not even Merriam Webster can tell you what SMTP means. We thought we might lend a hand and fill that role, however. Please find this […]Continue reading
At StoneShot, we recently came across an interesting piece on Fourth Source about data being at the heart of content marketing in 2016. It highlights the problem that all marketers, including fund marketers, face these days. Getting their brand and messaging noticed amidst the overcrowded world of smartphones, devices and ad blockers. They argue that not […]Continue reading
Which advisers are you inviting to your investment events? Are they the people most likely to come? Are you continually asking the same people to travel long distances? Could you make your invitation list even smarter? We spoke to 520 UK advisers as part of our Digital Marketing Survey and one of the most interesting […]Continue reading
Making the leap into the world of marketing automation is an exciting step but, from the outside looking in, it can certainly seem daunting. Anyone can slap together a marketing automation workflow which technically functions, but in order to truly leverage this powerful tool and take your digital marketing efforts to the next level, you […]Continue reading
After the highly anticipated Samsung Galaxy Note 7 broke a cell phone manufacturing rule which no one even thought to consider, i.e. make sure your phone doesn’t explode, and failed to fix the problem even after a recall and re-release, the Galaxy Note 7 is finally being put to rest. According to a statement issued by […]Continue reading
You use it when asking your smart phone for directions, movie times, or the name of that one Spielberg movie with the kid from 6th Sense (A.I. with Haley Joel Osment), but can artificial intelligence make the leap from being a buggy, and somewhat trivial convenience tool into the sophisticated future of customer relationship management? Salesforce certainly thinks […]Continue reading
Beginning April 2017, the financial management of retirement accounts is going to get a bit more complicated. Thanks to a law passed by the U.S. Department of Labor this past April, financial advisors will now be required to live up to a mandated “fiduciary standard” when dealing with their client’s portfolios. Origin The new legislature […]Continue reading
Apple held its annual press conference/gadget reveal on September 7th and tech nerds everywhere are still buzzing about the results. Of course the iPhone 7 was the star of the show, sporting a water resistant case, fancy new camera, and impressive upgrade to its battery life. But the real star, at least when it comes to […]Continue reading