How Engagement Scoring is changing the game

Lead scoring is an essential tool in any effective email marketing campaign and often proves invaluable when it comes to hitting the right people at the right times. But, just like any maturing piece of technology, lead scoring has begun to show some signs of aging which are in desperate need of updating. That’s where Engagement Scoring comes in. New, sleek, and maybe even a bit sexy are just a few adjectives any email marketer worth their salt would use to describe the additional features Engagement Scoring brings to the table. Below are some prime examples of the cracks in the otherwise sturdy foundation of the lead scoring tool, followed by the incredibly handy updates Engagement Scoring offers to fill in those gaps.

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The front lines of the fintech revolution

Throughout history, technology has been the wedge for countless upstarts to force their way into an industry and disrupt the status quo, requiring the reigning incumbents to either adapt or suffer the consequences. The financial industry is certainly not immune to this well-precedented fact and, although the effects are perhaps more gradual than other industries, the start of this technological disruption have already taken root. The seed of this disruption is termed fintech and it’s becoming an increasingly painful thorn in the side of any financial giant not prepared to adjust to the contemporary climate it’s begun to create.

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Social media: there’s more behind the hashtag

We see it far too often where social media buttons are overlooked when it comes to email content. And at best, they are often confined to the footer of an email.

In reality though, a social media click could be far more profitable in the long run than a submission on your primary call to action, opening a factsheet for example. Having your content shared on social media platforms opens it up to a much bigger audience than you can send to. All the more reason to break the mould and integrate social into your email marketing strategy. Here’s a few ideas on how to do just that. Continue reading

15 years in innovation

Thank you!

It’s been 15 incredible years since we first opened our doors with the dream of bringing modern marketing solutions to the financial world. We couldn’t have possibly made that dream a reality without your support so we thought we would take this opportunity to say “thanks!”

When we first opened up shop on a foggy London morning in 2001, we were nothing but a handful of hopeful folks huddled in a tiny office and now, a decade and a half later, we’ve grown up into a multi-national corporation with offices in London, New York, and France. Over that time, we have grown alongside a technological renaissance and managed to adapt and thrive in a rapidly evolving digital world. We look forward to the next 15 years of innovation and the mind-boggling possibilities it could yield. Just to give you an idea of what it might look like, here are some of the major technological accomplishments of the last 15 years, followed by the possible ground breaking innovations of the next 15:

2001:     Completion of the Human Genome Project

2002:     Camera phones

2003:     Hybrid cars

2004:     Facebook

2005:     Youtube

2006:     Twitter

2007:     The Apple iPhone

2008:     4G wireless internet

2009:     NASA’s Ares Rockets

2010:     The Apple iPad

2011:     Square Mobile Card Reader

2012:     The Curiosity Rover lands on Mars

2013:     The Higgs Boson particle is discovered

2014:     The Rosetta mission lands on a comet

2015:     Personal drones

2016:     VR headsets

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2017:     Tesla Model 3

2018:     Universal Flu Vaccine

2019:     Hover boards

2020:     5G wireless internet

2021:     Complex organ replacements grown from stem cells

2022:     Manned exploration of near-earth asteroids

2023:     The Terrefugia TF-X flying car

2024:     3D printed clothes cost next to nothing

2025:     “Human Brain” simulation complete

2026:     3D printed electronic membranes prevent heart attacks

2027:     The PLATO  planet-hunting satellite fully operational

2028:     Humans can regrow lost limbs

2029:     Several species revived from extinction

2030:     Hypersonic jet capable of Mach 6

2031:     4th Generation of nuclear power

Regardless of what technological wonders the future holds, we are more than excited to innovate right along with them. Our mission of developing and providing industry leading marketing technology remains steadfast from the days in that cramped London office and flying cars, hover boards, or 3D printed robotic exoskeletons won’t change that in the future. So once again, thanks for your support and we’re looking forward to riding this increasingly radical wave of technological innovation with you for the next 15 years and beyond.

Cheers,

StoneShot

Your email has been opened – now how do you get clicks?

According to research firm Radicati, over 100 billion business emails are transmitted every day.

That amounts to approximately five million emails in the time it took for you to read that sentence.

The upward trend shows no sign of slowing – in 2019, the average business user is predicted to receive 96 emails per day. As a marketer, your chief concern when crafting an email campaign may be: how do I get my email noticed above the rest? Continue reading

Origins of Email

The tech world was saddened following the news of Ray Tomlinson’s death last month, the American programmer widely credited with inventing network electronic email and choosing the ‘@’ sign to connect usernames with destination addresses. Today, as we find ourselves longing for the latest bit of technology at every turn, we ask, “Where did it all begin?” We take a look back to the very first email and how it sparked one of the most influential marketing tools around.

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Prepare for landing

Have you given thought to how your existing landing page performs? Or perhaps how a new landing page could help increase your audience?

A landing page is a stand-alone web page that has been produced for a single focused goal; for example, to convert site visitors into sales or leads. The visitor is then guided through a specific message to achieve this goal.

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Email Marketing Specialist, German – London

We’re looking for an experienced Email Marketing Specialist to join our client services team in the City of London. Following a four week training program, you’ll be managing email and event campaigns for major financial service brands, whilst working closely with your team members to give our clients a great experience. This is an opportunity to gain experience working on major global brands.

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Email Marketing Specialist – London

We’re looking for an experienced Email Marketing Specialist to join our client services team in the City of London. Following a four week training program, you’ll be managing email and event campaigns for major financial service brands, whilst working closely with your team members to give our clients a great experience. This is an opportunity to gain experience working on major global brands.

Continue reading